Brand Identity

Explanation

The College Career brand identity is the verbal and visual expression of who we are. It describes what we do and how we do it. In a very real way our students, educators, partners and surrounding communities experience our brand identity through our verbal and visual messages.

A carefully managed and well-implemented brand identity program will convey our message to our audiences. These logo usage guidelines are provided to ensure correct and consistent use of our brand identity. Please adhere to these guidelines at all times.

The verbal element of our brand identity is our mission statement that reads:

We develop the regional workforce by preparing students to be college and career ready to compete in a global, high-tech marketplace.

The fundamental visual element of our brand identity is our logo. The components of our logo are the words college, career and academies. These words are within a oval which has a flat version of the globe centered in the top half of the oval. Below the globe are two silhouetted figurines which stand between the words, college and career. Below these two words and figures is the word Academies centered between two horizontal flat swoosh like lines. Whenever the logo is used on any media other than the Internet it will include our web address, www.collegecareeracademies.org below the word academies within the circle. Either version of the logo is available for download.

These logo usage guidelines are subject to change and the most current version is always on our web site.

Should you have further questions or require advice on the use of the College Career Academies logo please contact us.

Usage Guidelines as of 06.26.07

  1. Under no circumstances is it acceptable to distort, condense or extend, change colors, create other versions of, remove elements from, add elements to or alter the College Career Academies logo in any way. You may not add a drop shadow.
  2. In general, do not use any of the elements by themselves as illustrative art or graphics.
  3. Do not present the logo in any way that interferes with it's ability to be seen.
  4. You may use only College Career Academies authorized electronic artwork of the logo. Artwork is available for download.
  5. The logo will not be used as a feature or design element of any other logo.
  6. Do not use the logo on any patterned backgrounds.
  7. The area surrounding the logo should be even, unpatterned, and free from typography, illustration, or other graphic elements. The white space surrounding the logo should never be less than 1/4 the height of the logo. For example, if the logo height is one inch, it must have at least one quarter inch of white space around it.
  8. There should not be any other graphic element behind the CCA logo that could affect the look of the logo.
  9. In order to preserve the appearance of the CCA logo, avoid any additional spacing adjustments such as tracking or stretching.
  10. The only acceptable alterations to the size of the CCA logo are those that are done on a proportional scale. The logo should never appear smaller than 150 pixels wide on the internet, or two inches wide on any printed media.
  11. Images of the logo are available to download by clicking here. These images of the logo are available in color and black and white versions in the following formats: GIF and TIFF.
  12. When using the CCA logo on your web site please choose an appropriate web logo from our logo download page. The web logo must always be an active link to the College Career Academies home page at http://www.collegecareeracademies.org.
  13. All advertising, marketing communications, and promotions that incorporate the CCA logo and the context in which they appear, must be in good taste and accurately represent the College Career Academies. College Career Acadmies will not approve any communications that do not meet these standards.
  14. College Career Academies reserves the right-of-review and right-of-refusal for approval of all materials that use our logo prior to production and/or publication.
  15. If you have any questions regarding the Logo Usage Guidelines, or how to use them, please contact us by clicking here.

Downloadable Logos